The Power of the “Tweetable Moment”

Background: I just did my annual “You Bought a List, Now What?” webinar with Netprospex. Literally, spur of the moment, I made up a phrase: the “tweetable moment.” More background: Part of the presentation includes ways to create remarkable content. At Focus, we ask our writers include “aha!” moments when creating content. Well, I’m changing that to “tweetable moment.” PS, that got tweeted. I used it again tonight in my preso at the Sales 2.0 Conference, and then Lisa Gschwandtner brought up the term “tweetable moment” a couple times afterward. I realized: It’s on. Write that down.

Webinars, PDFs, blog posts, social media, guest posts, videos, slide share presos – the overall content itself can be shareable, but are you creating “tweetable moments”? Definition: Sound bites that are begging to be re-quoted in 140 characters or less – memorable and consumable. Frankly, I don’t think about and devise sound bites, and I am not sure the true master of the tweetable moment does either; truly tweetable moments come out naturally. At any rate, a “tweetable moment” is like adding a dash of Tapatío Hot Sauce to your content. Shake well and season to taste.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Steroids and Painkillers for Sale: The Funnelholic’s Take on the Sales 2.0 Conference

I’m  a day or two late on my write-up of the Sales 2.0 Conference in San Francisco, but that’s the story of my life. As an aside, I am not the kind of blogger who has to blog on every event I go to. I only write when something moves me. Period.

Here is my take on the Sales 2.0 Conference:

1. The Sales 2.0 conference is BLOWING UP: I think they will need to change venues to Pac Bell Park next year. This year was sold-out, and the place was wall-to-wall people.  Congrats to Gerhard Gschwandtner (CEO and organizer of the show) and his crew. Why is it growing? Gerhard cares about/believes in what he is selling and you can tell. That manifests itself in the content and organization of the conference.  Also, the attendees care. This isn’t a trip to Vegas for CES. People are there to learn how they can get better.

2. Sales 2.0 concepts and products are the steroids and painkillers that sales and marketing need to elevate their game: I couldn’t get this out of my head when I was at the conference. Sales 2.0 tools are legal steroids. Look, I don’t need to tell you that performance-enhancing drugs have been putting up big numbers for the last 10 years in sports.  Unfortunately for athletes, they are illegal.What Sales 2.0 vendors are peddling are legal and without long-term medical issues, and they enhance performance. Perfect.

Sales 2.0 painkillers are tools that remove some of the laborious parts of the sales process such as compensation reporting, reporting visibility, etc. Like real painkillers, the they’re addictive.  But unlike painkillers they won’t kill you. Instead they make life easier.

3. People believe: You know, it’s also cool to be around believers vs. skeptics. Conversations were around “what are you using?” It’s exciting to see sales and marketing managers getting together trying to make their teams better.

4.   Revolution is upon us: I have mentioned this before, but I remember talking to venture capitalist Doug Pepper (@dougpepper), who said, “Marketing is the last place in the enterprise that hasn’t been automated and made more efficient.” I think this is true for sales too … and it’s awesome.

Think I had fun? I did …

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter