The Power of the “Tweetable Moment”

Background: I just did my annual “You Bought a List, Now What?” webinar with Netprospex. Literally, spur of the moment, I made up a phrase: the “tweetable moment.” More background: Part of the presentation includes ways to create remarkable content. At Focus, we ask our writers include “aha!” moments when creating content. Well, I’m changing that to “tweetable moment.” PS, that got tweeted. I used it again tonight in my preso at the Sales 2.0 Conference, and then Lisa Gschwandtner brought up the term “tweetable moment” a couple times afterward. I realized: It’s on. Write that down.

Webinars, PDFs, blog posts, social media, guest posts, videos, slide share presos – the overall content itself can be shareable, but are you creating “tweetable moments”? Definition: Sound bites that are begging to be re-quoted in 140 characters or less – memorable and consumable. Frankly, I don’t think about and devise sound bites, and I am not sure the true master of the tweetable moment does either; truly tweetable moments come out naturally. At any rate, a “tweetable moment” is like adding a dash of Tapatío Hot Sauce to your content. Shake well and season to taste.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter