Content Marketing: Lessons from B2C feat. @scottalbro

Everyone always asks me for places to look for ideas in content marketing. Well turns out, there are some great examples of content marketing happening in the b2c/ecommerce space. Scott Albro talks about them in this truly interesting short video.

For a full presentation of new, creative content marketing ideas on May 15 by RSVPing here: RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

The biggest mistakes in video marketing feat @mattychilds

For our Demand Generation Summit, we had to have a presentation on video marketing…it’s hot and totally misunderstood.  Matt Childs is the guy to follow on video marketing – he has the real scoop on what works and I can tell you it is not just about posting YouTube videos on your blog…In this segment, he talks about video marketing mistakes.  To hear more, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here:

RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Two innovative demand gen ideas I bet you didn’t know feat @heinzmarketing

When we were organizing speakers for our Demand Generation Summit, we only wanted people who would bring new, surprising ideas, provide real examples, and have fun.  Matt Heinz — Check!  This short video with him provides some fun ideas I had never thought of. If you like this, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here:

RSVP HERE


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Marketers are having fun again : Madlibs with Jason Miller

Jason Miller is not just a guy who works in content and social at Marketo.  He is a convincing, compelling evangelist for social marketing ROI.  He is one of the few people out there that talks about social marketing as a ROI-driving, results oriented practice.  He is so good, he gets ROI on Facebook and he wants you to get ROI on Facebook as well which is why he shares all his secrets. It’s worth listening to.  We have collaborated on content in the past — check this session we did on theMarketo Happy Hour!  Here are his Madlibs:

  1. The b2b buyer is in complete control of the buying process. Your job as a marketer is to build that relationship as early on as possible by helping, educating, and sometime entertaining the buyer until they are ready to talk to sales. Staying top of mind is the key.

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2 Quick Content Marketing Tips feat. @ScottAlbro

In preparation for our amazing Demand Generation Summit on May 15th, we did video segments with our presenters. In this quick segment, we asked Scott Albro: “What are the two-three things that marketers should know about content marketing that they may not today”. If you want to hear more from Scott, join us on May 15. In the meantime, enjoy!

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How I think I increased blog traffic by 500% and other blogging tidbits

I have spent the last couple months testing and practicing blogging and content marketing strategies with the Funnelholic. My brother Paul wanted to learn online marketing so he signed up to help. People have been noticing the changes and asking me about some of things I have been doing so I decided to write them down.eat your own dogfood

Dear Craig: “Eat your own dog food” — I help clients with their content marketing and social marketing strategy. I needed to be a better role model with the Funnelholic. It’s been fun trying new things and passing them along to others.

Also a quick note: There are way more things I could be doing so please don’t consider this exhaustive..since people have asked — I thought I would provide the data of what I have done so far today.

Net-net: Traffic is up 500-600%. I have gotten a fair number of inbound leads which is interesting since I don’t have that many calls-to-action on the site (yet).  Just blog. Blog til the cows come home.  It works and helps you synthesize your thoughts on particular topics. [Read more…]

Demand Generation 2013: The New State of Enlightenment

Demand generation is about to hit another plane right now. It’s time to have fun being a marketer again. Before I continue, please allow me to provide you with my brief but incomplete history with demand generation.

It sucked being in marketing.
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Youtube, marketing technology investment, and email marketing – This Week on Twitter

This week’s Tweets of the week — Enjoy:

Should I do video? I have been getting that a lot. In b2b we are still learning what works and what doesn’t work with video. I recently posted an example of b2b video I really enjoyed via Disqus. We are entering the “Competitive Content” era. The buyer is busy and deciding whether to use their value time on your content. In “competitive content” you are competing with everything – personal content (b2c guys are playing the content game too — see OKCupid for example), media vendors in your space, your competitors, and their daily lives. From the data below, it sounds like YouTube is an important channel. Just remember, there are a lot of fun ways to waste time on Youtube–How will you compete?

The stat below shouldn’t surprise you. [Read more…]

Competitive content, b2b social and more — My guest appearance on the @Marketo Happy Hour

Couple notes: 1. Great idea by Marketo 2. I had a lot of fun

Enjoy

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Having fun doing b2b sales and marketing. Exhibit A: The Harlem Shake

I am working late into the night on a couple ebooks so I like to take youtube breaks.  That has led me to the Harlem Shake.  I can’t stop watching it.  If you want to know more about how the Harlem Shake started, etc…read the wikipedia entry (seriously, its pretty thorough).
If you can’t tell by now, I love giving examples of how b2b marketing is trying to have fun these days.  With that in mind, I found a couple Harlem Shake videos from b2b folks…Videos like this would never have existed a couple years ago.  The main point I think is b2b is trying to have fun for once.  They got me to watch it. [Read more…]