How to Turn Twitter into a Lead Gen and Social Selling Machine

social selling

By now you have probably heard a lot about the promise of social selling. Still, many find it hard to effectively utilize social networks as part of their sales pipeline. We have all gotten used to the scripts, conversion rates and process associated with calling and emailing that social media might seem like a hairy beast far out of our comfort zones. Not to worry! In this post we will outline a set of very specific steps that will help you create a social selling playbook which utilizes Twitter and Socedo to help you generate leads and close customers. [Read more…]

Social selling, content selling, and content marketing

Last night at dinner, my mom said to me: “I watched your videos on the eCornell site, you need to lost 10 pounds.” I also noticed that I have grey hair. Nonetheless, I enjoyed filming these videos and took on some topics near and dear to my heart.

How to Use Ofunnel to Get Introductions into Your Target Prospects

Relationships are incredibly important for salespeople to be successful. An observation we made early on was that salespeople had no way of knowing when people in their network were connecting to people that they may want to establish a relationship with—so we created OFunnel to help solve this challenge.

We’re honored to be featured by Craig and are excited to share a little about OFunnel with you.

The scenario:  The process we are about to describe will follow a sales person who has a set of target accounts to sell to. The first thing you do when you are assigned an account is search LinkedIn to see if you have any 1st or 2nd level connections you can use. The next thing you should do is set up your account in OFunnel to follow accounts and potential contacts so you can know of any new connections that you can leverage immediately to get introduced into the account.

Let’s begin!

Step 1: First you sign in to OFunnel

Note: Ofunnel has a Hootsuite app for the Hootsuite users.

Linkedin, sales, prospecting

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Successful Customer Outreach Through LinkedIn

Today’s post is from Robert Koehler, Sales Product Consultant for LinkedIn Sales Solutions.

At the county fair a few years ago, the carnie running the ‘knock over the lead pins with the baseball’ booth encouraged me to do better: “c’mon, you’re supposed to do more than tickle them!” In my obsession to win a life-size stuffed animal for my son that would sit unused in the corner of his room for years, I yanked our family over to the basketball area. My line drive shots clanged off the heavily fortified steel rim of the Dixie cup sized basket twenty feet above the ground. The evening degenerated into my screaming for my six-year old to beat the four year olds in the ‘shoot water in a hole to reach the top first’ contest so that I could leave with stuffed animal bounty.

This experience reinforced the following:

  • Some games are rigged; be aware before committing your time, money and effort
  • Select situations where you have a better chance of winning
  • Careful targeting is more effective than brute force and velocity
  • A softer arc and approach can sometimes net greater results

inmail, linkedin, social

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The Guide to Social Selling Strategy: How to Use Social to Crush Your Number


What is social selling?: 22 experts answer the question

The sales content rush is on! I am  pumped about our upcoming virtual sales management summit on October 2nd — Please RSVP NOW. It’s going to be such a great event…Dave Brock, Scott Albro, Anthony Iannarino, Ryan Tognazzini….Join us!.

One of the events at the virtual summit will be on social selling. How to use Social Selling to Crush Your Number w/ Ryan Tognazzini from Sales Benchmark Index.

Ok, time for some content. I wanted a post on social selling and had some great content from Madlibs from some of my favorite experts — Voila! Crowdsourced!!!  I hope you enjoy…The way this works is: I start the sentence and the contributor finishes the sentence. In this case it was Social Selling is…Social Selling

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The case for advocate marketing: 5 reasons to join the movement

We have been spending the last couple months researching advocate marketing. Some people may call this process word of mouth marketing, customer marketing, etc.  The overall concept no matter what you are calling it, just makes sense: Organizations find, organize and mobilize their advocates. Advocates are not just happy customers but true enthusiasts who embrace your company’s vision and willingly promote you through their interactions with others online or offline. Sounds great right?

If you want talk more about the topic I am speaking with Jim Williams from Influitive on a webinar: How to Transform Customers into Your Most Powerful Marketing Asset this Thursday at 10AM PDT.

Advocate Marketing

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Content marketing is the foundation of all marketing efforts: Madlibs with @AmandaMaks

Amanda Maksymiw is a rising star in the content marketing world. Correction, she has already risen – she is a star. Not just a thought leader, but a practitioner. The kind of person who doesn’t just talk about it, she does it. She got internet-fabulous with her work at OpenView Venture Partners and is now helping put Lattice Engines on the map. I hope you enjoy her Madlibs…here we go: [Read more…]

Social Selling is about sincerity, honesty, and helping madlibs with @kyleporter

You know when a company jumps on the scene and everyone is like: “Salesloft, I have heard that name”. 4-5 months ago that was me because they were cranking content and getting out there in the social sphere – I didn’t know them yet, but I saw them. Now, I know them. They are helping sales people gather web intelligence on their buyers – one of the critical elements to selling today. Kyle Porter is the CEO and is this week’s madlibs participant. I am sure you have seen him, but if you haven’t, watch him – he is an up-and-comer on the sales internet.
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Twitter marketing tactics: A lesson from @GoToMeeting

I am posting on Sunday night because I wanted to write about a tweet. That’s right a tweet. Here it is:

Background
There is a looming BART strike. BART stands for Bay Area Rapid Transit and it takes 500K commuters in a typical day. If they strike which is official at midnight tonight, traffic will be ridiculous. [Read more…]