Competitive content, Twitter pix, and mobile marketing: This week on Twitter

Tweets of the Week is back! What a crazy week on the Funnelholic.  My post on the SFDC acquisition of Exact Target had record traffic and my Friday post from last week had a TON of traffic..including some dudes who misinterpreted what I was trying to do and ripped me.

We have a couple tweets on content marketing:

Blog, blog, blog, blog, blog, blog…it works. If you are one of those people who doubt the need for a blog, don’t worry – I was once with you. I was into content marketing, but just didn’t see the whole blog thing. Now that I have seen real-world examples of blogs driving real inbound marketing results and now that I am blogging regularly and generating leads — I can tell you: IT WORKS. On the other hand, I am increasingly start to think that if you can’t blog regularly – then you should not even have a blog.

— Shelly Kramer (@ShellyKramer) May 14, 2013

This number seems high. If it’s real, I am very encouraged. [Read more…]

The b2b buyer just wants to be loved: Madlibs with Mike Volpe

Mike Volpe is part man, myth, and legend when it comes to marketing and specifically, inbound marketing and he seems to have fun while doing it.  What else can I say? He is Mike Volpe….and when someone finally writes a book about this era of marketing, he will be listed as one of the thought leaders that led the way.  And here are his contributions to the Funnelholic’s Madlibs: [Read more…]

The b2b funnel is killing real progress: Madlibs with Justin Gray

Justin Gray is both an amazing marketer and a successful entrepeneur.  Fun Fact: LeadMD is not his only company…he has a number of successful ventures.  Over the years he has become a good friend and trusted resource for me on marketing, sales, and business in general.  His Madlibs contribution is thoughtful and intelligent – enjoy.

    1. The b2b buyer is human
    2. The biggest innovation in marketing is the effective use of actionable big data
    3. The coolest thing happening in b2b marketing is a focus on adding actual value

[Read more…]

Demand Generation 2013: The New State of Enlightenment

Demand generation is about to hit another plane right now. It’s time to have fun being a marketer again. Before I continue, please allow me to provide you with my brief but incomplete history with demand generation.

It sucked being in marketing.
[Read more…]

More on mobile: Anatomy of a Mobile Email from Litmus

As part of my new obsession with mobile and the changes mobile is driving in marketing, I was introduced to this great infographic from Litmus.  Unlike the standard infographic fare of graphically representations of market data, t’s got a lot of great tips and “gotchas”.   In other words, I feel like it’s a great follow-up to my last mobile marketing post.  Enjoy, there are some great takeaways.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

A whole bunch of mobile marketing information that I stole from people smarter than me

I think it was three years ago that I moderated a webinar with Michael Brenner where he listed mobile marketing as his big coming trend.  I didn’t think anything of it for years.  I just got an Iphone and Ipad and now I do everything mobile.  I clear my inbox on my phone, I read blog posts on my Ipad.  It’s one of those things where I just had to feel it.  Now I get it. To you my b2b marketing friends, I give you this advice: Start with the mobile experience first when you build your emails, content, etc.  Everyone tells you “be where your buyers are”, well they are on mobile.
I recently spoke at a couple webinars listed below where I felt it was important to talk mobile marketing.  As a result, I ended up with some good info to pass along.
Basically, there is a ton of data that supports what any addicted smart phone user already knows.  People are mobile as hell right now.  Here are five facts about mobile I didn’t know until 2 weeks ago:
1.  Last year’s mobile data traffic was eight times the size of the entire global Internet in 2000. via Cisco
2. Mobile video traffic exceeded 50 percent of all video traffic for the first time in 2011. via Cisco
3. By the end of 2012, the number of mobile-connected devices will exceed the number of people on earth, and by 2016 there will be 1.4 mobile devices per capita. via Cisco
4. Nine in 10 young adults spend between one and five hours on their mobile devices daily.  via Mashable
5. 91% of mobile workers use a smartphone for work. via Wittlake
There are some really interesting tips that I gathered primarily from two great blog posts from @wittlake and @Corey_bos which you should click to read.  I was relieved to find that we aren’t really talking about boiling the ocean for b2b marketers to get caught up in mobile.  Actually,  you can basically boil down the “to-do’s” into 2 groups (email and web design):
Optimize your email
1. Many mobile email readers are triaging their inbox, deciding whether they want to read your email now, later, or never.
2. Use a clear email subject line and recognizable name in the sender field to ensure you don’t get deleted
3.Then do your best to create a pleasant mobile reading experience by offering both plan text and HTML versions of your email,
4.Use very descriptive alt text in case your images don’t display

5.  Keep your message brief

Optimize the entire online user experience:
It’s all about responsive design.  Here is Eric Wittlake on the topics: “Responsive design delivers a page that is appropriately laid out for every browser, based on the individual device, screen size, orientation and more.  Google is encouraging responsive design, further solidifying it as a best practice all B2B companies should be considering in their mobile plans.”   As I use my smart phone more and more, I have come to learn that my “eject” button is quicker than ever.  If you aren’t viewable, I don’t force it — I leave.  That means all web pages, landing pages, etc that your buyers will see and touch need to be optimized for viewing or they will be gone too.
Webinars were I talk mobile:
Hope this helps!

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

The First Volley in the iPhone App War

I have a number of iPhone business apps on my phone: LinkedIn, Twittleator, Facebook, Google. I haven’t seen much data on business user adoption of the iPhone or its apps, but progressive organizations have built iPhone apps and others will follow suit.  So it is with great pleasure that I award my “First to Market” honor to Marketing Profs.  They have provided an iPhone widget, and I love it.

My award presentation to Marketing Profs goes as follows:

  • Thanks for thinking of those of us who commute by public transportation. It’s hard to keep up during the day, so it’s incredible to be able to read your content for our coveted 20 minutes a day.
  • The app is easy and convenient. Waiting for a Web page to load is a waste of precious time.
  • Thank you for recognizing that marketing folks LOVE shiny new gadgets.
  • Speaking of gadgets, sales guys use Blackberrys, marketing people like iPhones.  Good call again.
  • Expect others to join your revolutionary approach (probably not me), but I will forever uphold your role as a pioneer.
  • Respect.

You have to be pretty savvy to market to marketing folks, so follow these 5 rules:

1. Social network just to keep up

The social networking sites like Linkedin, Twitter, Facebook are table stakes today. You have to ante up to begin with, because every marketer is on them and suspects every other marketer is on them as well.

2. First to market = street cred for you

Take a risk and be a pioneer.  Especially with shiny new gadgets.

3. Content works

Marketers love content, and the Marketing Profs app — while slick in and of itself — is actually truly compelling because it provides immediate access to the content we want to read.

4. Make a big deal about everything

Marketers, the creators of buzz, are also the biggest suckers for buzz.  If you promote it, we will come.

5.  Marketers are afraid of being left out

See rules 1 through 4.  The reason these work is because marketers never want to be the one “who didn’t know” or “doesn’t already do it.” There are few things more humbling than hearing about the latest and greatest from another marketer.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter