Thank You Content Marketing

content marketing

Earlier this week, I had a call with an old friend. She is a sole practitioner and wants to drum up business so she called me for advice. I told her:

“The single best decision I ever made was to start creating content.”

It’s true.

I started this content journey in 2006. (I have been telling everyone 2008…oops) – My first post was produced on December 27, 2006:  “Why the Funnelholic?” (And yes, the post has zero tweets, zero shares, etc).  I didn’t know what I was doing. My boss (and still my boss) Scott Albro told me to start blogging and I did…the rest is history. I am now known as the Funnelholic. It has become an identity, a source of incredible self-branding, an enabler of revenue, and a lot of fun.

As I walk down memory lane, it’s fun to look at these bullets I wrote in the first post. I was trying to establish some ground rules for the blog. Here they are with an update to each one:

  • The Name Itself: The name may be controversial. The name actually stems from the fact that there were roughly 20 other names I wanted that were taken. Dejected, this name was offered to me and it made sense. I hope it is not offensive.

Update: The name has not been controversial, it has been the most amazing self-branding move ever. It’s fun to have people say: “Oh, you’re the funnelholic!”. I remember when I met Ann Handley. “Hi, I’m Craig Rosenberg” Ann: Pleasant nod Me: “The funnelholic”…Ann: “Oh, you’re the funnelholic! It’s great to meet you!” (insert hug here).

  • The Content: My plan is to have the blog be an informative site for people in the business of getting leads to sales people. Mind you, this comes in many forms as you know: Marketing, Marketing Programs, Lead Generation, Inside Sales Teams, Mar-com, consultants, vendors, et all. I do forsee information regarding actually tele-selling making its way into the blog and I don’t plan to stop it. As a matter of fact, if the blog itself morphs into something completely different, I don’t mind that either. (see tone below)

Update: Well, I have expanded beyond lead generation into sales and of course, content marketing. The blog never morphed into something completely different…but it did morph over time. I laughed the other day on a sales call where I had to spend the whole time convincing the guy I was a demand gen guy. (He assumed I was all sales based on my recent content production).

  • The Tone: I am in the business and I want the site to be as informative as possible. On the other hand, I want the tone to be my own — informal and fun.

Update: Informal – yes. Fun – oh, yeah.

  • The Use of the English Language; Bad in all likelihood. If you want a well-written site you have come to the wrong place.

Update: There is a typo or grammatical error in every post since 2006. I stayed true to this tenet since 2006. (:

It’s fun to look back because again, it’s the greatest thing I have ever done. Today, I go on sales calls and people have been touched by something I have written or said. People come to the site and want to find a way to work together…In all, content has been really good to me. So, if you want my advice:

Create great content until the cows come home.

I wrote this post as much for me as for you. I am sitting here watching the end of the Oregon-Washington State game, kids are asleep, and it’s on my mind. After talking to my friend, all I could think of all the great things content has done for me. Thank you content marketing…

Speaking of content marketing — if you want to get more out of your content marketing — Join our webinar, 3 Steps to Creating Content that Converts Like Crazy, with Cosmo Mariano from GetLift and Jason Miller from LinkedIn on September 24, 2014 10AM Pacific Standard Time.

Craig Rosenberg is the Funnelholic and a co-founder of Topo. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Awesome image from Avard Woodlaver.

  • Britt

    loved this!

  • Thank you for sharing this. This is so informative, and its just because it contains your own experiences. I really love this. I’ve learned a lot.

  • Aishwarya Upadhyay

    That’s a very interesting read, Craig!
    Content definitely is the future of marketing and the basis of a successful business in today’s day and age of internet! Without content, things are just not capable enough to succeed.
    Content Automation tools have turned into a necessity these days, with features that are absolutely required.
    I’ve been using an inbound marketing automation tool for the last couple of months which has really worked wonders for my website :- SalesPanda ( available at – http://bit.ly/1PWlN6B )

    SalesPanda has two distinct modules to help you with your content marketing – the Content Showcase and the Content Library.

    Together, these two modules will allow you to:

    Create content easily via pre-built editable templates

    Craft your content exactly as you envision it with SalesPanda’s ergonomic content editor

    Easily put meta tags and keywords into your content for improved SEO

    Categorize and classify your content for easy browsing

    Create mobile ready pages for a variety of tabs and mobiles

    You can now give your content marketing process a huge boost, with absolutely no coding expertise required!

  • Tiffany

    Many thanks for sharing your experience! Indeed, creating content for effective content marketing is a challenging yet fun part of generating lots of leads. Really tricky, especially for new small business owners like me. Just started mine last year and was about to avail of Marketo, but realized that even their low cost products are still expensive for small biz and startup owners like me. I tried the marketing automation software MyConversionBrain.com just last February and it incredibly enabled us track and manage our leads (even found which keywords the leads came from), which helped us enhance our marketing techniques and has improved our sales. It also allowed us to manage our leads efficiently. It’s true powerful marketing automation platform goes hand in hand with content marketing and lead generation, to achieve success.

  • Great post! Thumbs Up.