We Used this Video as our Webinar Reminder and It’s Awesome

As we prepared to produce the Funnelholic Virtual Sales Summit, Andrew Angus from Switch Video came to us and said: “I have something really cool we want to do for the reminder email.” Keep in mind, we are always looking for marketing innovation and especially online event innovation. So, of course, we said “Yes, yes, and yes”.

And it’s awesome. Basically, Andrew’s team created a video reminder for the event which is already awesome but it takes the person’s name and company and automatically inserts it into the video. Bingo! Personalization!! If you signed up, you will get yours in an hour.

I see some many other use cases for this solution — personalized product/explainer videos for sales (personalized animated email follow-up or more — you can animate a lot of the sales process), lead follow up for marketing (lead comes in and send personalized video), the list goes on and on. I love it and people love short, entertaining videos. Check out and thank Switch Video when you get a chance or contact Andrew yourself…

And the video:

If you didn’t sign up for the summmit – you still can! Click here.

Craig Rosenberg is the Funnelholic and a co-founder of Topo. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

  • Wish I could have made this webinar – I’m sure content was awesome. Andrew and his team at Switch are taking a next level approach to A/B testing in video and the personalization aspect is, in a word, kickass.

    • I couldn’t agree more.

    • Thanks Justin! I really appreciate the shoutout. We are working hard at breaking new ground in the video space by crashing creative and analytics together. It seems to be working. I am crunching the numbers right now for a campaign we ran last week testing an email with a video in it vs. an email with a personalized video.

      End result was awesome and posted here for the first time!

      Personal video showed a 1.7x increase in open rate and a 2.2x increase in CTR.