Social Selling 101: Random Acts of Business Kindness

I just had to share this story. Everyone asks me for use cases of using social intelligence in the selling process. Well, here is a perfect example — follow along.

I have a bone spur in my back right now and its killing me. Absolutely killing me. Anyway, this week was Marketo Marketing Nation and I was really excited for it….but just couldn’t get off my back. Brutal. People were asking me if I was there, so I tweeted the following:


Now, watch  SalesLoft act on the tweet. I got a package yesterday with this nice, handwritten note.
social selling, sales 2.0

Oh and the package included a shirt as selling, sales 2.0

My friends, that is how you do it. Random Acts of Business Kindness from Salesloft. Write this down: They learned of a significant event in my life via social and then went offline to do something really nice for me. How can I forget that?

Oh by the way, if you want to learn more about social selling — Come watch the original social selling super woman Jill Rowley next Thursday at the Funnelholic Sales Summit.

Craig Rosenberg is the Funnelholic and a co-founder of Topo. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

  • RareAgent

    OMG you made my weekend. What a nice surprise to see my LinkedIn message used as an example in this blog. Here’s something to make you smile, I’d like to offer you a 30-60 sec complimentary animated whiteboard video. Yep, RareAgent does Social Business training. Here’s an example…

  • Shannon Mulligan

    Surprising acts are a wonderful way to start or continue a sales conversation! I am amazed at how little effort it takes but how so few do it. Hope you are upright soon Craig!