Customer Obsessed Marketing: Madlibs w/ Nick Bell from @Eloqua

I went to Eloqua Experience last week (but missed Robin Thicke). I wanted to get Eloqua represented on Madlibs leading up the event but managed to send them the information two days before the event. (Nice one Craig!) But here they are! Today’s Madlibs contributor is Nick Bell who is Senior Director of Corporate Marketing and Modern Marketing Expert at Oracle Eloqua. His madlibs after this pretty cool drawing from Laura Dineen

Customer journey, marketing

  1. The b2b buyer is looking to join a customer community where the goal is to become an advocate, whether they know it or not
  2. The biggest innovation in marketing is Digital Body Language
  3. The coolest thing happening in b2b marketing is creating a customer-obsessed marketing team
  4. My favorite marketing book is Digital Body Language by Steve Woods
  5. My favorite social media channel is LinkedIn
  6. Social media for b2b is Twitter, LinkedIn, and Facebook for content and Instagram, Pinterest, and Vine for visuals
  7. b2b video is powerful when it authentically tells the story of customer success
  8. In b2b, the idea of a funnel is being extended from prospect to customer to advocate
  9. The first thing every marketer should do is find someone honest to call them on their BS
  10. Content marketing is delivering engaging content aligned to the context of a customer’s mindset
  11. The biggest mistake marketers make is not truly knowing the customer
  12. The biggest myth in b2b marketing is batch and blast email 
  13. My favorite marketing technology besides marketing automation is content marketing software
  14. Besides revenue, the metric every marketer must track is data-driven accountability to the business
  15. My most forgettable marketing experience is one I can’t remember
  16. Mobile marketing is engaging in real time with content in context
  17. The next “hot-thing” in marketing will be multichannel, always-on marketing that engages across the complete customer customer lifecycle
  18. In 2015, marketing will be completely customer obsessed or out of business
  19. Over the next couple years in marketing, I can’t wait to see someone monetize all those funny cat videos
  20. Madlibs with the Funnelholic is so addictive that I want to take a sabbatical and do it full-time 

Eloqua, modern marketer, marketing automationNick Bell is a Senior Director of Corporate Marketing and Modern Marketing Expert at Oracle Eloqua who describes himself on LinkedIn as a results-driven high technology marketing executive with a proven track record developing award-winning marketing programs and brand strategies, broad-based experience with both agency and corporate environments, and known for building and managing highly effective cross-functional teams.

Craig Rosenberg is the Funnelholic and a co-founder of Topo. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

  • David Cheng

    No mention of Google+ anywhere in the Mad Libs?