• Michael Boykin

    A short video with really great advice. Deciding to build personas one day, like Ardath says, is just the wrong way to go about such a project. Do your work (interviews) first!

  • Izbath Anan

    it was a very informative post. Please checkout this too. It’s a post on sales power words.


  • Buyer personas get some people all tangled up and confused. Thanks for this video, should help so many people figure out how many personas they actually need instead of guessing.