Content marketing is the foundation of all marketing efforts: Madlibs with @AmandaMaks

Amanda Maksymiw is a rising star in the content marketing world. Correction, she has already risen – she is a star. Not just a thought leader, but a practitioner. The kind of person who doesn’t just talk about it, she does it. She got internet-fabulous with her work at OpenView Venture Partners and is now helping put Lattice Engines on the map. I hope you enjoy her Madlibs…here we go:

  1. The b2b buyer is someone who wants to feel like (s)he is leading the pack.
  2. The biggest innovation in marketing is content!
  3. The coolest thing happening in b2b marketing is the shift to educating the buyer rather than shouting at them.
  4. My favorite marketing book is Content Rules by Ann Handley and CC Chapman.
  5. My favorite social media channel is Instagram (personal) and Twitter (professional).
  6. Social media for b2b is essential. It’s a great way to show personality and engage with your audience.
  7. b2b video is often not used enough.
  8. In b2b, the idea of a funnel is not synonymous with the buyer’s journey.
  9. The first thing every marketer should do is get into the heads of their buyers.
  10. Content marketing is the foundation of all marketing efforts.
  11. The biggest mistake marketers make is making assumptions.
  12. The biggest myth in b2b marketing is that you can’t get inspiration from b2c.
  13. My favorite marketing technology besides marketing automation is CMS.
  14. Besides revenue, the metric every marketer must track is number of Twitter followers! (I kid!) After revenue, conversions should be tracked.
  15. My most forgettable marketing experience is creating content with corporate-speak.
  16. Mobile marketing is important but b2b hasn’t yet latched on.
  17. The next “hot-thing” in marketing will be predictive analytics so that marketers can predict their next customer, rather than guessing.
  18. In 2015, marketing will include even more analytics and metrics.
  19. Madlibs with the Funnelholic is a fun thing to do on Monday afternoons.

Amanda Maksymiw is the content marketing manager for Lattice EnginesLattice Engines, a company that delivers business applications to help marketing and sales predict and close their next customer. She is responsible for setting and managing the Lattice’s content marketing and social media strategies including creating, producing, and publishing engaging content. Throughout her career, she has advised and worked with several technology startups on their content strategies. Follow Amanda on Twitter at @amandamaks

  • Amanda Batista

    Great stuff, Amanda! I always appreciate your perspective 🙂