Out of office email marketing: Pulled from the “things you never think about but should” file

I love little sales marketing tricks.  The little ones that don’t cost money and you never think about.  Well, here is an easy one: Put content into your out of office email.  Simple.  I sent Matt Heinz an email and I received his out of office email which you will see below and had a number of content links.

Matt has written about his out of office email strategy on his blog.  Overall, I think this is a great tip.  You can add value in your prospect and customer’s lives without having to do anything.

I also love that he has a blog post on the baseball hall of fame voting — having fun there and if a baseball fun picks that up, he/she and Matt will have another thing to talk about.

Heinz Marketing Email

The forecast for including content in your out of office email:  “simple with a chance of opportunity”.

Keep going.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

  • I’m still trying to figure out the bounds of my office. I realized the other day that I haven’t used an OOO responder since 2008 – no joke. I guess that says something. Something terrible.