Video interview with Dan McDade from PointClear

Dan McDade recently interviewed me on what’s happening in b2b marketing.  I had a  lot of fun in the interview.   More importantly, there are some important b2b marketing tips to learn.  Dan does not spend millions on content yet he has created a branded (PowerViews) content series that has some great guests with large social graphs.

There are a couple other points I’d like to make:
1.  Video is hot and more fun than writing a blog post – Well, it is.

2.  Create once, publish many.  I love the way they take the video content and create written blog content.  Basically, one interview turned into video blog content, youtube content, and written blog content.

check it out.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

  • Being from Atlanta, we are huge fans of Dan McDade. I love how you guys are analyzing the transitions occurring in these big, old-school institutions. I’ve found in Atlanta, that these transformations may take a touch longer than, let’s say, somewhere in the valley. This type of collaboration and conversation is not only great for the industry but great for the region. Thanks.