The Funnelholic Year in Review

The Funnelholic will be going on hiatus until January.  Before I go, I just wanted to look back on the Funnelholic in 2008.  Overall,  building the blog has been a rewarding experience.   By having to write 2 posts a week, I have done more research than ever in all aspects of the b2b sales and marketing funnel.  I have also learned a ton about social media and traffic building, met new friends and contacts, and actually had people say “Wow, you’re the Funnelholic!”.  I don’t plan for this blog to be a huge Web property, instead a place for me to have some fun talking the business I enjoy.  It’s also a colossal time-sink.

2008 Milestones:

  • Redesigned the site: There is probably another rev coming, but the most important thing was to get up and running as quickly as possible.  Bottom line, it is working for me and I haven’t heard too many complaints.
  • Two posts a week: I basically decided this was all or nothing.  I didn’t want the Funnelholic to be one of those blogs with 3 to 5 posts on there a year.  Two posts a week is incredibly difficult, but I believe has been integral to the Funnelholic’s success
  • “Friends of the Funnel” Linkedin Group: My goal for the year was 500 members, and I hit that number last week. The group is now one of the bigger ones in the demand gen space.  For a guy who came out of nowhere, this has been awesome.
  • Twitter: 227 followers and adding 1 or 2 a day. I am not Guy Kawasaki, but I am happy with the progress.  I got a lot of traffic from Twitter and Linkedin.
  • Facebook: Total flop, doesn’t work for me. Neither does Plurk.  Thumbs down.
  • “The Wikipedia Scandal” series of posts: This post was one of my first big traffic lifts.  For a while, I was getting 15 visitors a day, no comments, and no links.  I wrote this post and I blew up for a week.  The traffic poured in and I finally got some comments.  This post will go down in Funnelholic history as a big traffic boost.
  • My mood swings: The blog is meant to be fun, sarcastic, and witty.  When the depths of the recession began to be felt, my writing got dark.  After some personal requests to go back to putting the FUN back in the Funnelholic, I came back to life.  One post that I got a lot of great feedback on was the Making It Work in 2009: 6 Quotes from Martin Scorcese Put Things in Perspective. This article got kudos and traffic, and writing it was fun and cathartic.

So, I am off for a couple weeks, and then we will come back with a vengeance in 2009.  I plan to kick off the year with some thought leadership interviews.  As the year progresses, I hope to use more data we are gathering here at Tippit around buying behavior.

Signing off for 2008.  Happy New Year.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

  • Craig, thanks for the honest perspective on the time, effort, challenges, disasters, and successes. It’s great to read the “real” story from someone who’s done it successfully, rather than some of the “high gloss” stories that are out there. Enjoy the break, looking forward to more reading next year.

  • “I didn’t want the Funnelholic to be one of those blogs with 3 to 5 posts on there a year.”

    I said that last January. Or as people that count things like to call it, “3-5 posts ago.”

  • Quick Clarification: On the Facebook “flop”, I certainly have caught up with friends from my past and enjoy that aspect of Facebook…but as a traffic driver, it’s a flop.

  • thanks for the work this year. I am proud to be in your top 310 followers. Best wishes for 2009

  • Update on Twitter, since this article…I am up to 882 Twitter followers