A Webinar I Can Wrap My Arms Around: Lead Nurturing from the Buyer Perspective

That does not diminish the fact that I think we took a really exciting, creative angle on the hottest term in marketing: “Lead Nurturing.”  The webinar will talk about why you have to nurture leads, but from the perspective of buyers vs. us marketers.

Come on, this is a great idea.  Scott will present first with data on buyer perspective and then Stefan Torquist, one of the wisemen at MarketingSherpa, will give marketers practical tips to achieve your lead nurturing goals.

I highly recommend you check it out.  Click on the banner to join:

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

  • Hi – as “Friends of the Funnel” you might be interested in this post so you can apply the same tactics: How Obama used Conversion Rate Optimization to maximize online donations

    In an amazing bit of sleuthing, Chris Goward blogs on how the Obama campaign successfully used a Conversion Rate Optimization strategy to maximize online donations.

    Read all about it here: http://www.widerfunnel.com/case-study/obama-used-conversion-rate-optimization-to-win#more-267

    Now, how is your marketing department optimizing online conversions?