The First Volley in the iPhone App War

I have a number of iPhone business apps on my phone: LinkedIn, Twittleator, Facebook, Google. I haven’t seen much data on business user adoption of the iPhone or its apps, but progressive organizations have built iPhone apps and others will follow suit.  So it is with great pleasure that I award my “First to Market” honor to Marketing Profs.  They have provided an iPhone widget, and I love it.

My award presentation to Marketing Profs goes as follows:

  • Thanks for thinking of those of us who commute by public transportation. It’s hard to keep up during the day, so it’s incredible to be able to read your content for our coveted 20 minutes a day.
  • The app is easy and convenient. Waiting for a Web page to load is a waste of precious time.
  • Thank you for recognizing that marketing folks LOVE shiny new gadgets.
  • Speaking of gadgets, sales guys use Blackberrys, marketing people like iPhones.  Good call again.
  • Expect others to join your revolutionary approach (probably not me), but I will forever uphold your role as a pioneer.
  • Respect.

You have to be pretty savvy to market to marketing folks, so follow these 5 rules:

1. Social network just to keep up

The social networking sites like Linkedin, Twitter, Facebook are table stakes today. You have to ante up to begin with, because every marketer is on them and suspects every other marketer is on them as well.

2. First to market = street cred for you

Take a risk and be a pioneer.  Especially with shiny new gadgets.

3. Content works

Marketers love content, and the Marketing Profs app — while slick in and of itself — is actually truly compelling because it provides immediate access to the content we want to read.

4. Make a big deal about everything

Marketers, the creators of buzz, are also the biggest suckers for buzz.  If you promote it, we will come.

5.  Marketers are afraid of being left out

See rules 1 through 4.  The reason these work is because marketers never want to be the one “who didn’t know” or “doesn’t already do it.” There are few things more humbling than hearing about the latest and greatest from another marketer.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter