If Sales Is from Venus and Marketing Is from Mars, Then Venus Wins Again

Jobfox has released a report on the 20 most recession-proof jobs. There are two really interesting developments for my two blog constituents, sales and marketing folks.

  1. Sales guys: Congratulations — you have and will survive the economic slowdown. Heck, even sales executives made the list, so congratulations. Bottom line: You can’t make money unless people are selling.
  2. Marketing people: ouch. You’re not even on the list. What’s clear here is that marketers still have a lot of work to do to prove that they’re a part of the critical path to revenue. There are great tips on this on Jon Miller’s Modern B2B Marketing blog. Read his post “7 Strategies for B2B marketing During a Recession.” Then hit his series on “Proving Marketing’s Value” (start on Part I). It’s easy for me to say, but don’t lose your job. If you take the lesson learned from my previous post “The 7 Similarites Between VPs of Sales and Professional Sports Coaches,” marketers don’t get fired as frequently … but, as you can see from the below stat, you will struggle to get a new job.

By the way, I have never heard of Jobfox so I don’t even know how credible the data is. What I do know is that there is a beautiful marketing lesson to be learned from this. This data has been great viral content for Jobfox. I found this article on Network World’s blog, which proves that this piece of content worked. Now, I am writing about a company I have never heard of before, and I am giving them visibility. I also forwarded this article to some friends. And Jobfox didn’t write about its marketing mumbo jumbo, and the site has no registration form. Now that is social-media marketing.

Read Jobfox’s”Top 20 Most Recession Proof Professions” (PDF).

Top 20 Most Recession-Proof Professions


  1. Sales Representative/ Business Development
  2. Software Design/ Development
  3. Nursing
  4. Accounting and Finance Executive
  5. Accounting Staff
  6. Networking/Systems Admin
  7. Administrative Assistant
  8. Business Analysis ( Software Implementation)
  9. Business Analysis ( Research)
  10. Finance Staff
  11. Project Management
  12. Testing/ Quality Assurance
  13. Product Management
  14. Database Administration
  15. Account/ Customer Support
  16. Technology Engineering
  17. Electrical Engineering
  18. Sales Executive
  19. Mechanical Engineering
  20. Government Contracts Administration

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Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

  • Eddie Zanduce

    Hard to believe teachers/education didn’t make the list. But its impressive that jobfox is getting this info out there with so little name recognition.

  • Never heard of jobfox either. Two new employment sites were added to About.com’s top 10 employment list though:


    Complete list here:http://jobsearch.about.com/od/joblistings/tp/jobbanks.htm

  • Jennifer LeBrett

    Interesting…about Marketing folks that is. Every GOOD marketing consultant I know is really busy. Made me think…there are some smart business owners out there investing in Marketing in these down economic times. I will look into this report in greater detail. Thanks for the tip.

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  • Thanks for the kudos, guys. For disclosure, I am the PR director at Jobfox. We are always looking for new ideas to promote SEO. This was a huge story for us.

    BTW, for those who haven’t heard of us, we are led by CEO Rob McGovern, the founder and former CEO of Jobfox. We also just released Jobfox Intros, which introduces 5-Star matches to employers. We are now the fastest growing career site on the Web.

    Again, thanks for the comments and I look forward to feedback on how we can improve our online marketing.

  • you say marketing is not even on the list, but #13 product management is a marketing function