Funnel-Man Rising: 7 Things Ordinary Joes Can Do to Improve Their Blogs

Traffic on The Funnelholic has started rising dramatically since I declared my comeback a couple of months ago. The boost the site has received due to the recent wiki articles has been awesome.

Blogging is an important part of B2B (business-to-business) demand generation. I have learned a ton from The Funnelholic experience, and will continue to do so. Below are some of the things I have done since the blog’s relaunch that have contributed to its recent success. In the meantime, I am constantly trying new ideas and am humbly reaching out to get other opinions.

Over the last couple of months, I have done the following;

1. Created compelling content consistently: I have been writing two posts a week — something I definitely didn’t believe I was going to be able to pull off. But I’ve stuck to it so far, knock on wood. …

2. Created a style and a voice: I write what’s on mind, both professionally and personally. The posts are usually a real-time reaction to what’s going on in my world. That’s why some are more technical and professional-oriented, and some come in the form of musings. What you need to know is that in the world of B2B lead generation, people typically don’t want to hear what you have to say. Anecdotal stories have to go on my blog — it’s my way of finally expressing myself.

3. Stayed humble (sort of) and asked for opinions: The blog isn’t for me, it’s for the readers. I have gotten feedback along the way and I have tried to make changes accordingly. Also, you all know that I’m a Linkedin wonk … so I’ve been posting questions on LinkedIn’s blogging section and getting tips.

4. Done my research: I used to do this anyway, but with the relaunch I’ve read some other blogs and Web sites front to back. I literally spent six hours on MarketingSherpa the other day. I also have been down with copyblogger and others. The fact is I need to be on top of everything as part of my job, so the time suck still has a lot of value.

5. Used online social networking:

  • LinkedIn: Of course I have a personal profile … come on. I also created a LinkedIn group called Friends of the Funnel. New members sign up every day. If you haven’t signed up yet, you should.
  • Twitter: My first reaction to Twitter wasn’t good. Then I saw that the few people I have following me clicked through when I “tweeted” them regarding a new post. So the problem for me there is volume, but I see the potential. Sign up to “tweet” with me if you dare.
  • Plurk: I’ve gotten no traction on Plurk. My social media friends prefer the Plurk interface but still, no results. If you Plurk, you can check me out.
  • Facebook: I stayed off Facebook initially. If someone asked me for a recommendation, I would tell them: “Choose one and do it well.” But The Funnelholic isn’t just a blog — it’s a way for me to experiment with what does and doesn’t work. So I’ve created a personal profile, as well as a Facebook group called Friends of the Funnel (Facebook version). Despite the time suck, you gotta do Facebook.

6. Used social bookmarking: It took me awhile to offer the social-bookmarking sites like Bloglines, Techorati and StumbleUpon. So far, I’ve gotten a ton of hits from Reddit and some from Stumble. I will probably still create a section of the sidebar with social-bookmarking sites, but we’ll see.

7. Started a newsletter-like subscription: I’ve finally joined the blogosphere with my FeedBurner email-follower widget … so click here to follow me via email.

It’s great to be back. I’m always out there looking for tips, so send them along. And keep your eyes on The Funnelholic as it continues rise.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

  • I liked the post! I feel I am in the same boat here at ReachForce…I am newly hired and in charge of online media and have just been handed the blog,

    I think I have looked at more social bookmarks than I ever thought imaginable! So, as I start using more social media and hopefully build traffic to the blog, you will post more tips on what works for you. Keep them coming!

  • The Funnelholic kicks my ass.

    If you’ve ever checked out John Chow this guy is Jim Jones 3.0- grip on his lead gen form smack in the middle above the fold. Don’t know about you but my eye just goes there.

    eBooks are total 4-Hour Work Week. You’ve got a bunch of great content, it’d be sweet to repurpose it.

    Seriously impressive, I’m on fire for you man.

  • Sorry for 2 posts in a weekend but that’s funnelholism- have you ever thought of testing somewhat of a richer lead form w/phone to your nav bar, inviting readers to tell you what type of B2B lead they specialize in buying or selling, maybe include a pull down for monthly $$ they supply or demand. Since readers might be interested in seeing how they stack up against others in the community you could publish real-time results through SurveyMonkey or something.

    One last thing- another great b2b direct marketing blogger is Robert Rosenthal Not only was he written up in Marketing Sherpa last week but he works with a handful of interesting clients.

    Have a million dollar weekend.